Creatine is everywhere right now. The market is experiencing rapid growth and from 2025 to 2030, Grand View Research predicts a compound annual growth rate of 16.2%.

With this growth comes the demand from consumers for brands to innovate more convenient ways to get their daily dose of Creatine beyond bitter powders. People are looking for something that offers a controlled dose whilst effectively masking the bitter taste.

With 1.5g Creatine per tablet and a vitamin blend formulated to support sports performance, our new chewable tablet format aims to meet the evolving needs of today’s active consumer.

Why Creatine?

Creatine has been widely researched for its physical performance benefits, particularly during high-intensity exercise; it’s this research that consumers are looking for in their supplements today.

Innova Market Insights highlights trust and transparency as a key purchasing deciding factor for consumer product choices. There’s a strong preference for supplements that contain clinically studied ingredients and forms part of a broader transparency trend. It’s all about people wanting to not only know what’s in their supplements, but also why it works and the research behind it.

Furthermore, market research from FMCG Gurus shows that 69% of global performance nutrition consumers say they regularly research about different ingredients.

There is also research into the benefits beyond high-intensity exercise including muscle performance and recovery, cognitive function and brain health.

About Our Creatine Chewable Tablets

Our Creatine Chewable Tablet is designed to support peak performance during high-intensity exercise. With 1.5g of Creatine per tablet, consumers need just two tablets per day for a 3g daily dose of Creatine.

Key information about our chewable tablets:

  • 1.5g of Creatine per tablet
  • Sugar-free
  • Vegan-friendly formula
  • Range of flavour and packaging options available

Creatine has two EFSA-approved health claims:

  • Creatine increases physical performance in successive bursts of short-term, high-intensity exercise. The benefit is obtained with a daily intake of 3g of creatine.
  • Creatine enhances the effect of resistance training on muscle strength in adults over the age of 55.

With a blend of vitamins for extra support including:

  • Magnesium – Supports muscle function
  • Zinc – Supports oxidative stress, protein synthesis and carbohydrate metabolism
  • Vitamin B6 – Energy, reduces tiredness & fatigue and supports protein metabolism
  • Pantothenic Acid – Energy, supports mental performance and reduces tiredness & fatigue