Women are becoming more proactive in taking supplements to support their health, with nutritional supplementation playing a key role in preventative wellness. According to Innova Market Insights, globally, 80% of women consume some form of nutritional supplement on a regular basis, highlighting a significant shift towards long-term health optimisation.

Driven by the evolving trend of holistic wellness, women are focusing on whole-body solutions that support overall wellbeing before any symptoms show. Women’s health concerns are focused on hormone balance, sleep quality, emotional wellbeing and cognitive health.

This blog will detail women’s health concerns and how brands could approach new opportunities and solutions for supporting women’s health.

What are Women’s Top Health Concerns?

Supporting Hormone Health

Hormonal balance remains one of the most significant health concerns for women, with 20% identifying it as their primary focus, according to Innova Market Insights. Hormone levels naturally fluctuate across life stages, including PMS, perimenopause, menopause and post-menopause, driving the demand for ongoing support.

Common ailments include disrupted sleep, low energy, and mood changes which could have an impact on daily wellbeing and overall quality of life.

Improving Sleep Health

Sleep health is a growing concern for women, with insomnia, sleep disturbances and fatigue reported throughout various life stages. Hormonal fluctuations during PMS and menopause could disrupt natural sleep cycles, meaning restorative sleep is harder to achieve.

Women are increasingly prioritising solutions that contribute to consistent, high-quality rest due to support that sleep provides to physical, emotional and cognitive health.

Ensuring Positive Emotional Wellbeing

Emotional wellbeing has become a core health priority, with over 40% of women identifying stress and anxiety as their primary concerns. Modern lifestyles combined with hormonal changes and sleep disruption, are driving demand for solutions that help women manage stress, maintain emotional balance and restore energy without compromising daily performance.

Supporting Cognitive Health

Cognitive health plays a key role in supporting overall wellness, especially its role in mental and emotional wellbeing. Issues such as mental fatigue, poor concentration and brain fog (particularly during hormonally transitional phases) are growing awareness amongst women. Therefore, supporting cognitive function is perceived as essential in order to maintain mental clarity and productivity in day-to-day life.

The Benefits of Ashwagandha in Women’s Health & Wellness

Ashwagandha is a type of adaptogenic ancient herb which could provide a variety of benefits, especially for women.

  • Ashwagandha may help maintain mental balance by helping to promote a sense of calm whilst enhancing energy. This could contribute to a clear mind and a positive mental outlook.
  • The adaptogenic properties may help balance hormone levels, specifically cortisol, thyroid and reproductive hormones which are key priorities amongst women. Lower cortisol levels, for example, may reduce PMS symptoms such as fatigue.
  • In relation to mood support, research suggests that Ashwagandha influences the endocrine system, aiding mood regulation, stress responses and reproduction.
  • Hormone regulation supported by Ashwagandha may also help alleviate symptoms of menopause which is a key concern for women as they age.

How Ashwagandha Gummies Bring New Opportunities for Your Brand

Gummies are the fastest-growing supplement format amongst women due to their convenient and easy-to-consume format. As women are shifting towards holistic, natural solutions, Ashwagandha is gaining awareness due to its natural adaptogenic properties.

Our Ashwagandha gummies contain Vitamin B6, giving you access to EFSA-approved health claims such as contributing to normal psychological function and nervous system function which are key concerns amongst women.

Sleep and mood regulation are a priority for women. Our gummy is formulated with Lemon Balm, Chamomile and Lavender which are believed to support relaxation and promote a restful night’s sleep to meet consumer demands.