Responding to the growing consumer demand for new protein snack formats, we are excited to introduce the latest product format in our snacks range: Protein Collagen Cups.
Protein’s Rise as a Daily Lifestyle Essential
No longer just for athletes, protein is seen as the gateway ingredient for healthier lifestyles, and research from FMCG Gurus highlights the growing interest, with 48% of global consumers stating they want to increase their protein intake. Many people understand that protein means increased satiety and better energy levels.
This market shift offers brands an opportunity to introduce new protein snack formats, targeting new consumer groups seeking healthier options.
What Are Consumers Looking For?
Taste and texture are key for brands looking to succeed in this new protein snacking space. Consumers who are looking for better-for-you snack options are prioritising flavour over protein content.
FMCG Gurus asked global consumers in a 2025 survey ‘When it comes to high protein snack products, are you concerned about any of the following?’ and they responded with:
- After taste of product – 53%
- Texture of product – 42%
- Quality of protein – 33%
- Source of protein – 31%
- Amount of protein – 28%
Collagen’s Growth in Wellness
Largely fuelled by its cross-category appeal, Collagen has been experiencing rapid growth.
Within beauty, Collagen is well-established and consumers have a clear understanding of its benefits like improved skin hydration, elasticity as well as stronger hair and nails. This makes it a popular ingredient for consumers looking to invest in their long-term skin, nail and hair health.
Collagen’s relevance now extends well beyond beauty. Awareness is growing for its role in joint support, mobility and muscle recovery, making it an increasingly important ingredient for both wellness and active nutrition.
Protein Collagen Cups from Opalbond
With a blend of collagen, whey and milk protein concentrate, our Cups are high in protein and low in sugar.
The high protein, low sugar and collagen content of these cups make them ideal for many brands across industries:
- Healthy snacking
- Beauty from within
- Sports nutrition
Key information about our Protein Collagen Cups:
- Size: Available in 10g or 21g cups
- Shelf life: 9 months from production
- Packaging: Printed resealable doypack
- Production MOQ: 25,000
- Packaging MOQ: 50,000
Available in milk, chocolate and dark coatings with a variety of tasty fillings:
- Peanut
- Cashew
- Hazelnut
- Pistachio
- Almond coconut
