Disrupted and troubled sleep is the reason why 50% of consumers are dissatisfied with their sleep, Mintel has reported. As well as an increased consumer awareness of the importance of sleep and its vital role in overall health and wellbeing, it is a growing focus for consumers. This topic is a key concern across all generations, with an increasing priority for Gen Z, Millennials and Gen X.
Due to the increase in consumer awareness and the necessity for improved sleep, the sleep supplement market is experiencing strong growth. Research from Future Market Insights indicates that the sleep supplement market has a market industry value of USD 7.5 billion with a prediction to reach over USD 12 billion by 2035, emphasising vast market growth.
Troubled sleep, involving difficulty falling asleep and staying asleep, has been reported to be caused by increased stress, busy schedules and increased blue light exposure. Managing stress and overall health is a key start to improving sleep quality.
Consumers are looking into different supplements that can help manage their stress, health and wellbeing. This coincides with increased consumer awareness of botanical and herbal benefits, consistent with the wide variety of gummy products that we provide such as Ashwagandha, Magnesium and Multi Mushroom.
Evidence Relating to Magnesium Supporting Sleep
There is evidence suggesting that Magnesium supplements are important for helping to solve troubled sleep habits. Studies conducted by nutritionists suggest that Magnesium reduces the time it takes to fall asleep and promotes deeper sleep, while lowering cortisol levels, which appear to be higher in older generations. Magnesium aids this by regulating neurotransmitters, helping to promote relaxation, therefore supporting claims of assisting troubled sleep.
Evidence Relating to Vitamin B6 Supporting Sleep
As well as Magnesium, Vitamin B6 has shown evidence of improving sleep due to its role in potentially reducing fatigue and stress whilst promoting normal cognitive function. This is supported by evidence suggesting that Vitamin B6 provides essential nutrients which promote muscle relaxation and support energy levels.
How Can Our Range of Supplements Offer Solutions for This Generation-Wide Issue?
Our gummies are formulated to meet EFSA health claim requirements. These gummies are designed with restful sleep and healthy cognitive function in mind in order to help support improved sleep patterns and manage stress, promoting a better overall health and wellbeing.
- Magnesium may have a crucial role in sleep support, mood, focus and muscle recovery.
- Reaching the daily amount of magnesium may contribute to a reduction of tiredness and fatigue. Each serving of our gummy contains 200mg of Magnesium.
- Our gummies contain Zinc which may contribute to normal cognitive function.
- Vitamin B6 aids the functioning of the nervous system.
- Designed to support cognitive function and promote relaxation which may aid sleep cycles.
- Ashwagandha is a botanical ingredient which aligns with current consumer health trends.
- May help with the management of anxiety and stress to support troubled sleep.
- Our gummies are created with Lemon Balm, Chamomile and Lavender to contribute to supporting relaxation and promoting restful sleep.
- Alongside containing 5 different types of mushrooms, this gummy also contains Vitamin B6 which contributes to the reduction of tiredness and fatigue.
- Designed with the potential to aid cognitive health by reducing stress, brain fog and enhancing relaxation, which can improve sleep.
Curious to find out more about our vast range of gummies? Click here to discover more and speak with a member of our team today.